Marketing Staircase

Christina Kettman

Christina is the author of “The Social Media Cookbook: Strategic Marketing Recipes for Small Business Success.” With over 25 years of marketing experience, Christina has concentrated her last 10 years assisting businesses to expand their branding and messaging through in-bound marketing techniques including social media strategies and editorial planning, email marketing, digital advertising, and search engine optimization. Her background in creating, executing and managing marketing plans and branding are valuable in crafting effective messages and developing focused marketing campaigns for small businesses that are expanding their online presence.

She possesses a strong traditional marketing background in market analysis, strategic planning, and event and tradeshow management, with strategic digital marketing experience in working with various corporate marketing departments and brands including LizardTech, Microsoft and HTC. She is also an event associate at Social Media Examiner for Social Media Marketing World, the world largest social media conference.

Christina has a certificate in Social Media Management. Fluent in German, Christina received an International MBA with a focus in Marketing at the Monterey Institute of International Studies. She graduated with honors from the University of San Diego with a Bachelors of Science in Communications. She is the author of the Marketing Staircase blog which offers tips on social media and digital marketing for businesses.